Marketing

Total Audience Reach

E-Newsletters

46k subscribers

Social Media

86.6k Followers across Instagram, Twitter and Facebook

YouTube

373 Subscribers

Website

75k visits

This year was a little different for us and our marketing campaign, in the wake of Covid19 and travel on public transport running at a minimum, we chose instead of having a tube campaign we would focus our efforts on digital marketing, our newsletters and social media, as well as our new YouTube account to present the festival for 2020.

Our social media and newsletter campaign began in August with announcements of those buildings that would be opening for in person visits, followed by a look into our self-guided tours and online events.

How did our visitors hear about Open House? (% of surveyed visitors, multiple could be selected)

  • Open House website: 71%

  • Other website/newsletter: 20%

  • Magazine/Newspaper: 4%

  • My Local Library: 2%

  • Radio/TV: 4%

  • Event poster: 4%

  • Word of mouth: 7%

  • Social Media: 27%

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Robert Elms Show, BBC Radio

During the run-up to the festival a selection of the Open City team and festival participants were guests on the Robert Elms and Jo Good shows on BBC Radio London.

The week began with director Phin Harper featuring on the Robert Elms show as the ‘Listed Londonder’, discussing his favourite parts of the city and the importance of the festival in such a tumultuous year. 

 

Image Credit: Luke O’Donovan, 2020