Sarah Gold

Sarah Gold is a global digital leader specialising in the design of trustworthy digital services across both private and public sectors. She helps organisations rethink how they use technology to address systemic challenges and is widely recognised for pioneering new approaches to user experience and trust.

She is the founder and CEO of Projects by IF, a digital agency that supports organisations working with emerging technologies such as AI. IF helps clients expand into new markets and strengthen existing relationships by building greater customer trust. Its clients include Google, the UK Government, and Lloyds Banking Group.

Beyond her agency work, Sarah advises the Mayor of London’s Data for London programme and the UK Design Council on digital innovation.