Open House Festival 2021 Evaluation Report

A breakdown of the 2021 festival including most visited events, audience data, marketing, volunteer data and a breakdown for each of the London boroughs

Introduction

 

Open House Festival in London took place from the 4th to the 12th of September 2021. Another extended edition for the festival to mark the 30th edition of the event.

With the planning of the event taking place throughout lockdown 3, the extended edition allowed visitors, volunteers and participants more flexibility and more options for openness and inclusivity.

Events took place across the whole 9 days of the festival with options on both weekends as well as during or after work events throughout the week, offering opportunities for those returning to the office to re-explore their city with fresh eyes.

Active travel was a big theme for 2021 where we had more walking tours than ever before, including 15 brand new tours by our first cohort of Golden Key Academy students.

What our audience said in 2021

 

“This year's Open House has been the usual eclectic mix - charity HQ, office building, college, underground station, uni building, livery hall, church, boat moorings and private members' club. Always a favourite weekend of the year #openhouselondon @openhouselondon

— Visitor on Twitter

“So excited to be able to do #OpenHouseLondon this weekend and next, after being prevented by local lockdowns last year. The tour at the Salters' Hall (first picture) was superb. @SaltersCompany

— Visitor to City of London

Top 10 most visited Open House Festival events

“Thank you so much #OpenHouseLondon for opening up so many wonderful spaces, for giving access to outstanding architecture, for helping communities to treasure their surroundings! We’re very proud we were a part of it this year! @openhouselondon

— @BrutalistLib, South Norwood Library in Croydon

Top 10 most viewed website listings

  • 10 Downing Street

  • City Hall Adam Pinton

    City Hall

  • Trellick Tower

    Trellick Tower

  • Royal Opera House Luke Hayes

    Royal Opera House

  • Barts Hospital

    St Bartholomew's 'Barts' Hospital

  • HM Treasury Steve Maddison

    HM Treasury

  • Argentine Ambassador's Residence

    Argentine Ambassador's Residence

  • Walters Way Ian White

    Walter Segal Self-build Houses

  • 38 Grosvenor Square

    38 Grosvenor Square

  • Holborn House 6a Architects

    Holborn House

Top 5 curated collections

  • Slow Down City

    This collection looks at the slower side to the city. How we travel and move, how we consume, how we socialise.The places and architecture in the city that are less compliant with the fast-moving consumer-focused city and where we go outside of work; where we go (together) for leisure, to rest, play.

  • De-centering London

    Showing what London has to offer in its entirety, from outer London boroughs right through to the centre. Celebrating the iconic central London architecture of this global city, whilst pairing them with the everyday places that make this city run

  • Protecting Culture

    Many sectors have been hard hit by the virus, but few more so than cultural industries. Numerous theatres, clubs and concert halls have closed their doors for good due to covid-19 with many more still on the brink. This Open House festival, we aim to focus on cultural architecture with socially-distanced tours of theatres, night clubs and other cultural venues raising awareness and funds to help cultural workers and their institutions get back on their feet.

  • Design District

    Eight architects were appointed to create a rich cluster of new buildings prioritising natural ventilation, high ceilings, north-facing lights and pedestrian movement. The brief to the architects was to design spaces that they would like to work in themselves. The architects to created buildings in the Design District are: 6A Architects, Adam Khan Architects, Architecture 00, Barozzi Veiga, David Kohn Architects, HNNA, Mole Architects, Schulze+Grassov and SelgasCano.

  • 20th Century Society - At Risk

    Pressure to maximize profits by building ever bigger and higher means that huge numbers of buildings are demolished every year, and all too often these are ones of real quality. Not only is this a loss in heritage terms, but it’s having a devastating impact on the environment. Most at risk are C20 buildings, and The C20 Society campaigns to save the best of them. As an introduction to our work, we invite you to visit some of our recent Buildings at Risk, and if you like them, join us, or sign up to support our campaigns. Every two years, the Society we publish a list of little-known gems and iconic masterpieces threatened with demolition.

About our 2021 Audience

Data collected through visitor surveys designed by the Audience Agency

Top 3 reasons for attending the festival

To learn something

To be intellectually stimulated

To do something new/out of the ordinary

What our audience said in 2021

 

#OpenHouseLondon you never disappoint! Fascinating and uplifting visit to Poplar Works, where community, opportunity, creativity, ecology and economy are coming together in this vibrant part of our capital. Sense that much more good is yet to come. Top cookies, too!”

— Visitor to Tower Hamlets

 

“Finally managed to get a place on a guided tour of Abbey Mills Pumping Station @thameswater - and it didn't disappoint. What a gem! #AbbeyMills #Sewage #ThamesWater #OpenHouseLondon #Victorian #Architecture #JosephBazalgette #CharlesDriver

— Visitor to Newham

I enjoyed visiting this #OpenHouseLondon venue. Fascinating place full of interesting things connected to this great artist, the friendly @VanGoghLondon staff are very informative so I learned lots. Lovely area too, a nice opportunity to go exploring Brixton and Stockwell.

— Visitor to Lambeth

 

“That was unexpected! A @TLRailUK #Thameslink train drives through the #NewMuseumofLondon #Smithfield construction site during an #OpenHouseLondon tour. Fascinating tour with passionate leaders. Thanks @MuseumofLondon @openhouselondon

— Visitor to City of London

Gender

Visitor Age Range

 

83% would recommend the festival to a friend

91% thought the programme was very good/good

Disability

Ethnicity

 

15% had never attended Open House Festival before

79% of visitors attended solo or with one other person

Find out more about our marketing reach, volunteer data and borough breakdowns

Disclaimer 

Audience and Volunteer data gathered through post-event surveys.

Visitor numbers collected by individual event organisers and supplied to Open City for analysis. Not all events were able to collate visitor numbers so an overall total number of visitors is not possible to calculate. Most visited events based on supplied metrics.